In an alternate reality pandemic, ANDREW GOES OUTSIDE to find answers about the world he’s been locked away from, asking help from his livestream viewers along the way.
NARRATIVE DESIGN
Durational story progressing over two months of an alternate reality mirroring the same timeline as the viewers’ reality
Pre-planned story arc with flexible pathways allows viewers to feel fully in control of the story
Between-episode plot adjustments respond to whatever the viewers show the most interest in each week
INTERACTION DESIGN
Tiered interaction strategy allows people to interact at whatever level is comfortable for them, but rewards more interaction
Cross-platform engagement included livestream episodes, emails, text messages, and social media posts
TECHNICAL DESIGN
Bespoke livestream platform designed for real-time engagement supporting latency of <250ms (typical stream latency is 1+seconds)
Opt-in “operators” with push-to-talk gives viewers control over when and how they talk to Andrew
Livestreams captured & edited within 2-3 days of streams so that viewers could catch anything they missed
TEAM
Andrew Somerville - Director, Technologist, Performer
Ellie DiBerardino - Producer, Narrative Designer, Video Editor
Alex Howard - Platform Design & Operation