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Change Your Mind

director + producer + A/V content lead

san francisco || april 2023

Visitors to the CHANGE YOUR MIND clinic in the Haight District of San Francisco were asked one simple question: which part of your personality would you like to delete today?

EXPERIENCE DESIGN:

  • Personalization of every experience through participants’ unique “personality pathology” determined at the top of the show

  • 1-on-1s for every participant at beginning and end of high-intensity audiovisual experience

  • Branched endings based on participant choice

INTERACTIVE TECHNOLOGY:

  • Custom cuing and content integration system for running AV and environmental effects

  • First-of-its-kind rendering pipeline enabling live transparent video overlay on real-time webcam footage

  • In-world “control system” used by front desk and technicians allows seamless data flow through the set

  • Bespoke headset with LEDs, light-valve LCD lenses, and multiple kinds of head-tracking telemetry hardware

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in the press

testimonials

I want to thank you for this absolutely mesmerizing powerful experience. The unique aspect of the production, idea behind it and the multi layered intensity is beyond words really… I got so emotional that I couldn’t stop crying. I kept thinking that every person must experience this “play”.

Yana R.

Change Your Mind is a literal mind-blowing experience. I've never been so thoroughly engrossed in a sensory experience that challenges one to confront themes of ego, self-doubt, consensus reality, and their sanity.

David K.

TEAM

Jonathan Schoonhoven - Director, Producer, Writer

Ellie DiBerardino - Director, Producer, A/V Lead

Alex Howard - Technical Director, Fabrication Lead

Original score by Ellie DiBerardino

Audio editing by Ellie DiBerardino

Video editing by Bryan Bigler, Serenity Caldwell, and Ellie DiBerardino

Visual design by Jonathan Schoonhoven and Netta Schwarz

Set design by Andrew Somerville and Alyssa Larson

Technical support from David Kaplan

Production support from Elise Liu

Dr. Masc performed by L. M. Bogad

Rogue technician performed by Lily Lamboy

Technicians: Alyssa Larson, Jae Starfox, Bryan Bigler, Danthony, David Kaplan, Elise Liu, Evin Wolverton, Hannah Schoonhoven, Lindsay Berkowitz, Serenity Caldwell, Ryan Wolff